Users only respond to the right message, delivered on the right platform
Users expect to receive the right message on the right platform -- personalized to suit their need, frequency of product/service use, location, season, among other such factors. On engagement campaigns such as emails or push notifications, this is all the more crucial since irrelevance can churn them away for good.
Creating such personalized campaigns as well as refreshing them is faster and error-free when you integrate Rocketium with your marketing automation solution.
Here we see how that works on CleverTap
Benefits of the integration to run personalized campaigns --
Zero manual effort: Eliminates all manual downloading and uploading, across segments. Edit and export to refresh live campaigns.
Flexibility to hyper-personalize content: The seamless process lets you personalize campaigns at micro-levels, unlocking better engagement.
More growth in fewer hours: Both campaign creation timelines, as well as operations, will be free from the last-minute hustle, letting you focus on strategy.
How to run personalized, integrated campaigns through CleverTap?
Step #1: Project Setup
Begin with a source to serve personalized content. In this case, it’s the relevant project within your Rocketium account. Create a new project using the required template.
Step #2: Personalization
Hypothetically, we are running a multi-language campaign across regions. The copy, offers, and product shots are all changing to suit different user cohorts in different regions.
This banner, for example, is created to suit users in Bangalore
This banner is for gender-based segmenting -- targeting men
The level of personalized typically matches your targeting priorities -- user behavior, location, language, seasonal specialties, or user journey.
To create variants and specifying personalization data (metadata) we will use the Import Spreadsheet functionality. You can go through this guide on spreadsheet imports.
Export sample spreadsheet from the project
Edit spreadsheet to add metadata columns. In this case study, we will add location and segmentas personalized tags
We used this spreadsheet for this project. It has 12 variants each pertaining to a particular geography and gender
Import spreadsheet created in above step in the project
Click on export
Step #3: Experiment as required
Now that we have built a project and published it, we can further explore the DynamicLink API functionality. Click on the share button from the overflow menu and head over to DynamicLinks.
The left panel lists the metadata fields we have uploaded via spreadsheet. Selecting values of metadata from the left panel should render appropriate creatives as per Smart Links' API logic. On the left panel scroll down to the bottom and select location as Delhi and Gender as male and it should render a creative as follows:
Finally, copy the link from the bottom of this modal. This will be used in the next step to configure Linked Content.
Step #4: Set up Linked Content
The first step in CleverTap is to configure linked content. Linked content gives you the ability to personalize messages while running a campaign at run time.
Sign in to your CleverTap account
Head over to Settings → Setup → Linked Content
Click on create a new linked content icon
Fill the form as follows
Give an API Name (for reference when writing Liquid Tags)
Endpoint URL should be the same as copied from Step #3
In Parameters give personalized parameter names which we tagged via spreadsheet
Click on Test Linked Content button and provide values for personalization parameters
It should return success with a json response
Click on Auto Fill Objects with response (this maps API response params with Linked Content reference labels)
Finally, click on Test & Save Changes**
Note**: This step needs admin access to CleverTap account
Step #5: Run your campaign
Once we set up linked content, we can start using the personalized campaigns.
For the scope of this document, we are running an email campaign but the process is the same for any type of channel -- such as rich push notifications
Start by heading over to Campaigns section and click on Create New Campaign button
Select the required channel from the list, right now we will be selecting Email
Select campaign type → For now lets select One Time
Proceed with setting up message type
Select a Target Segment or create an ad-hoc based on your requirement
Select Single Message from What section and select new email with drag and drop template
Time to build the email body, but let’s first do personalisation setup. Click on Personalisation Setup button mentioned on top of Email Body
Select the configured Linked Content API and map the query parameters with user attributes (this may vary based on the use case and CT account, as profile property varies from account to account)
Click on Save
Add a dynamic content from right to email body
Click on Add options for dynamic content
Inside image URL field write Liquid Tags to reference configured linked content’s response URL parameters
This basically builds a dynamic URL at run time based on user attributes and calls that URL. So when an email is delivered, it will contain personalized creative, based on the URLs response
Save it and Continue to Sender Details
Fill in the sender details and click on continue
Optionally configure Control Groups and Email Service Provide
Click on continue
Finally, schedule the campaign from the preview screen
Step #6: Run a Test
This should be the text email you receive forBangalore, for example -