Facebook Ad Account Integration

Personalized social campaigns lead to better engagement and recall

Social media feeds overwhelm users and they neither recognize nor recall banners that they cannot immediately connect with.
Your Facebook campaign hinges on how granular your creatives are-- to suit the hyper-local context, micro-segments, or individual users and their buying journeys. Creating such campaigns involves building a constant set of creatives, modified to suit ad type or placement needs. In addition, experiments feed accurate targeting strategies. As a result, you also get to spend more on ads that perform better.
The Rocketium-Facebook Ad Account integration is designed to eliminate -
    Busy, redundant work: Downloading and uploading creatives constantly
    Campaign delays: Go-live delays owing to the creative backlog
    Poor creative optimization: Lack of resources to experiment enough or refresh campaigns

A sample workflow

    Connect your Facebook Ad Account with Rocketium to make creatives and launch personalized campaigns seamlessly
    Once connected, you can create a campaign, set objectives (Brand awareness, reach, traffic and conversions)
    You can create multiple ad sets using the creatives made in Rocketium for your saved audiences and set a budget, campaign duration
    To experiment with ads, you can create and modify multiple ads and ad sets using the bulk editing mode
    Once ready, you can sync your campaigns with Facebook ad manager and make them live
    To update the ads and ad sets, you can replace your creatives, and change ad parameters in Rocketium itself and sync again

Integration Requirements

    Your Business Page and Ad Accounts must map to your Business Manager account
    You need to be the Admin of the Ad Account
    If you think you have a personal ad account here are resources to map it into your Business Manager Account

How to integrate?

New To Rocketium

Here are resources to get you started if you are new to Rocketium

Integration steps

    Make sure that the Facebook Campaign feature has been enabled for you. Request your account manager or admin for this if it is not.
    Log into both your Rocketium and Facebook Accounts
    Under Integrations within your Rocketium account, choose Facebook Ad Account, you will see a modal appear with your username
    When you choose to continue, Facebook lets you choose what you allow and do not, in terms of permissions. You can also expand the view to see all your accounts
    Once complete, you will see a completion message and a summary of the integration on the left
Log into both Facebook and Rocketium
Choose Facebook Ad Accounts
Continue with chosen ideantiy, make privacy slections
Select ok and integrate

Create a Facebook Campaign on Rocketium

    You can start with your existing creatives or create some with this guide for your ad campaign
    Select the Campaigns Tab within the workspace that contains the required project
    Select New Campaign
Here we are going to create multiple ad sets -- for users in Bangalore and Delhi, respectively. Add Details -- Name, Select Platform, Choose an objective, and continue.
    Choose creatives to create an ad set or multiple ad sets. This is an easy way to distinguish for your multi-city or multilingual ads, for example.
    We have chosen three each for both our locations -- Bangalore and Delhi.
    Once the ad sets are created, you can go on to add -- Budget, Ad Duration, and select Audience from the drop-down. The platform selects your saved audience.
Note - You can Bulk edit this information and save hours.
    As you can see, each ad set's details have been customized to suit the targeted region
    At the ad level, you can edit/add -Name of the ad, - Identity through which you are posting - Format (limited to a single image or video, at the moment) - The creatives you want - The website you would want to showcase - Text, CTA, descriptions to go with your ad
Here is an example -
Select Campaign within your Workspace
Choose a New Campaign
Select creatives, choose one or many ad sets
Create ad sets
Make ad set level edits (budget, duration, audience)
Make ad level edits (text, CTA, creative website)
Sync to Facebook
Start your campaign from Facebook

Sync to Facebook

    Once you complete adding details to your campaign, you will be notified
    The campaign will be pushed to Facebook in the ‘paused’ state (as a draft.). You can go to the Facebook Ad Manager to publish it.
Last modified 2mo ago