In our increasingly visual world, consumer internet companies fight with each other for users' attention. Once captured, this tiny piece of the attention pie hinges on relevance. A consistent stream of branded creatives to suit the channels, formats, and micro experiences (including language/hyperlocal
personalization) around the user is the only way to ensure contextual communication throughout their lifecycle.
Such content is the lifeblood of all the millions spent on campaigns. In addition, such visual content drives decisions – on apps, eCommerce websites, digital ads, or shoppable social interactions. Yet, the ecosystem around the creation and delivery of campaigns has barely evolved from its pre-digital hangover.