Rocketium introduction

In our increasingly visual world, consumer internet companies fight with each other for users' attention. Once captured, this tiny piece of the attention pie hinges on relevance. A consistent stream of branded creatives to suit the channels, formats, and micro experiences (including language/hyperlocal personalization) around the user is the only way to ensure contextual communication throughout their lifecycle. Such content is the lifeblood of all the millions spent on campaigns. In addition, such visual content drives decisions – on apps, eCommerce websites, digital ads, or shoppable social interactions. Yet, the ecosystem around the creation and delivery of campaigns has barely evolved from its pre-digital hangover.

Clunky, heavyweight Adobe tools requiring specialized designers and high-end machines for the slightest changes dictate campaign timelines as well as strategies. Without resources that are crafted for this attention economy, marketers settle for strategies that ‘practically meet campaign deadlines’ over those that are centered around user data-rich and relevant contextual content that users actually want to consume. The designer deserves to focus on the creation and the marketer on strategy. Rocketium's creative management suite is built around the campaign operation ecosystem to enable every fast-growing team to deliver rich, relevant campaigns in real-time.

  • Campaign – A complete AI-powered creative management solution to automate designing visuals across the complete campaign lifecycle for high-growth teams. Powered with capabilities to set custom templates, resize, generate scale with feeds, bulk edit, collaborate and ensure 100% brand compliance through access roles.

  • Code – Programmatically create images and videos at scale without human intervention through APIs.

  • Button – White-labelled creator that can be embedded into any website or platform to enables users with the capability to create.

Rocketium products

Rocketium has 4 products to enable users and enterprises to create a custom workflow for the generation of videos and images.

  1. Rocketium Code is a collection of APIs that can be used to create images and videos programmatically without any manual intervention.

  2. Rocketium Button is a white-label banner and video creator that can be embedded on any website to let its users make creatives quickly.

  3. Rocketium Campaign is a proprietary design platform that empowers multi-functional teams in an organization to create and manage visual design campaigns in one centralized place.

  4. Rocketium Studio is a browser-based image and video creator for DIY, quick video creation via a simple drag-n-drop editor interface.

Benefits

  1. Scale - Thousands of visuals can be made using the same template.

  2. Standardization - All the visuals will match a brand’s standard visual style. When the style updates, the visuals can be recreated in minutes with no manual intervention.

  3. Experimentation - The same content can be rendered in different visual styles, sizes, and content. This enables creation to suit different platforms and experiments with how the creatives look.

Our research over the past 3 years and 1M+ lines of software have added powerful capabilities to our platform:-

  • Superfast scalable rendering - We can render thousands of visuals with serverless computing. Images render in <1s and videos in 1.5x the video’s runtime (20x+ faster than Adobe software).

  • Complete creative control - Brands have complete creative control to make master templates using Photoshop files and customizing 30+ style parameters (fonts, colors, line spacing, …).

Other links

  • The availability of our products, APIs, and features are available at status.rocketium.com.

  • Rocketium's platform has a number of products that work in tandem to automate, simplify, and scale the design process. One product makes this all possible - our culture. Our culture is planned, measured, and improved much like our other products. Like every product, our customers and prospects interact with our culture. We feel it is important to document this product next to the rest of our products. You can read more about it at culture.rocketium.com.